Affiliate Marketing Program Guide » Pay Per Click http://affiliatehelpdesk.com We specialize in helping affiliates succeed in their online ventures. Tue, 17 Aug 2010 00:40:21 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Pay Per Click Fraud http://affiliatehelpdesk.com/pay-per-click-fraud.htm http://affiliatehelpdesk.com/pay-per-click-fraud.htm#comments Mon, 25 Sep 2006 19:49:54 +0000 admin http://affiliatehelpdesk.com/pay-per-click-fraud.htm Continue reading →]]> In our pay-per-click (PPC) efforts we use both 3rd party companies to handle bid management and we also do handle certain clients by ourselves. When you are managing the PPC and the campaigns are rather small it’s much easier to track and catch click fraud. It is also easier to contact Goggle, Yahoo and MSN to start an investigation and maybe get your money back.

It’s the clients that spend between $20,000 and $50,000 a month where we fear the PPC fraud the most. The 3rd parties say they aggressively track and ask for refunds, but we really don’t know how “aggressive” they are in fighting Click Fraud. So when I read articles such as the one I have included in this post, I think it’s time for me to get much more aggressive on learning about click fraud and what we can do to prevent it. I for sure will check out Click Tracks as i star to investigate this issue much more deeply.

The company added an elaborate marketing effort on search engines that included a pay-per-click advertising campaign based on keywords and phrases. For its trouble, DiamondHarmonyDiamondHarmony became ensnared in click fraud.Instead of actual prospects, the clicks were coming from fraudulent sources. The fraud, which cost DiamondHarmony $17,000 over seven months, was uncovered through analytical software the company installed from ClickTracks of Santa Cruz, Calif.

Click fraud growing on the Web | CNET News.com

technorati tags:,

]]> http://affiliatehelpdesk.com/pay-per-click-fraud.htm/feed 0